Show MoreAssessment 1: Case Study Report
The Success of the iPod and iPhone raises the licensing question for Apple… again.
1. Use the Cyclic Innovation Model figure to illustrate process in this case and provide a brief description?
Innovation refers to the successful implementation and introduction of new products and services to the market. The Cyclic Innovation Model specifically focuses on the innovation processes, looking at the detail and providing a broad perspective.
The Cyclic innovation modern does not coincide with the linear-chain concept; rather represents the circle with four ‘Nodes of Change’. These are: * Scientific research * Technological development * Product creation * Market transition…show more content…
The ‘Market Transition Node’ is the final products introduction to the market. The introduction of the product is essential; leading to value increasing as well as demand increasing.
2. With sales if iPod falling and Apple facing fierce competition from all quarters such as Sony, Dell, Samsung and other electronics firms as well as mobile phone makers who are incorporating MP3 players in their devices, can the iPod survive? Success | Failure | Portability of music is essential in current lifestyles | Preference of an all-in-one product (Phone, internet, mp3) | Increase iTunes usage and sales | High value for just a single product | Target adolescents who are not able to spend too much on a smart phone | Synchronisation requirements | Decreasing interest on CD-Rom | iTunes compatibility |
Opposing the iPod is the newly introduced iPhone. Many consumers will easily pay the added difference to purchase the mobile device that has an internal iPod.
This product has enabled Apple to fight off competitors who have looked at possible beating the organisation to creating such a product.
Even so, there is still a large portion of the market who have daily needs that are suited by the iPod. Examples can include people who use it while at the gym or going for a run; retail stores, cafes and restaurants
Leadership and Innovation at Apple, Inc. Essay
595 Words3 Pages
This case goes over how Apple experienced a rough downturn from 1985-1997, but managed to innovate their way out of that challenging time to an incredible turnaround and rise from 1997-2009 (Pearce II & Robinson, 2011). This case concludes by mentioning the challenges that Apple faces in the future with other companies imitating their successful trends (Pearce II & Robinson). I will discuss two strategic factors that I believe Apple should consider as they establish their long-term strategy for growth. Also, I will mention what two objectives I believe Apple should include in the learning and growth perspective of their balance scorecard. The first strategic factor that I think Apple should consider is product leadership/ development.…show more content…
The iPhone is an example of Apple tailoring and shaping two current products; they combined the iPod and Mac computer into a phone, which redefined the mobile phone industry (Pearce II & Robinson). As Apple plans for the future, it is critical that they continue to keep a good relationship with new and current customers by creating new products that will satisfy them, so they don't lose these customers to their competitor's. Along with the customer intimacy factor, I think Apple should be more open to partnerships that will contribute to future success (Pearce II & Robinson). For instance, partnerships like the one when Steve Jobs took office as CEO, which consisted of Microsoft investing $150 billion into Apple to produce Microsoft office for their Mac computers (Pearce II & Robinson). Strategic alliances/ partnerships or joint ventures can help Apple regain some of the market share they lost/ will lose in the future from competitor's imitating their products. Two objectives that I believe should be in Apple's balanced scorecard's learning and growth perspective: improving the use of technology, and increasing workforce knowledge and Skills (Balanced Scorecard Institute, 2011). Improving the use of technology and increasing workforce knowledge and