Marketing/Pr Cover Letter

Remember to customise your cover letter for all of the different jobs/internships you apply for.

Generally you should always attach a covering letter, unless just a CV is requested or you have to fill in an application form.

Structure of the letter:

  • should be no longer than 1 page
  • no more than 3 or 4 short paragraphs
  • the first paragraph should state your interest in the job
  • the second paragraph should summarise your background
  • the third paragraph requests an interview.

Sign 'Yours sincerely' and type your name in full under your handwritten signature.

If you are writing about a work placement/internship you should never write a letter which begins,

"I am required as part of my public relations course to expand my experience in the public relations field. I am writing to you to request a work placement".

This is not a positive way to approach a company, put yourself in their shoes, would you take someone on from an opening like that, probably not.

Never address a letter Dear Sir/Madam, it will probably go unanswered, as it shows a lack of effort on your part to find out who to address the letter to, also how would you like it if you were written to as Dear student?

Ensure you have the correct spelling of the name and title of the person and company you are you are writing to.

Always ensure your home address, landline and/or mobile number and email address are on the covering letter. When adding your email address it might be preferable to create a new professional email account, such as

Never hand-write a cover letter unless specifically requested.

Don't photocopy and mass produce the same letter and fill in the details later, it looks sloppy and obviously mass produced, which tells a potential employer that you couldn't be bothered writing to them individually. Print your cover letter on paper that matches your CV.

Don't be tempted to put too much detail in your cover letters, they are only an introduction. Important information, such as your skills, should be in your CV already. Avoid repetition!

When answering ads requesting a cover letter, make sure you include all the information they have asked for.

Some of the things you might want to consider putting in your cover letter:

  • your desire to work for their organisation
  • your commitment to the public relations/communications industry
  • proficiency in turning your theoretical knowledge into practice
  • determination to be a valued member of their organisation
  • your ability to work as part of a team
  • also if you are writing about work experience you can mention you are willing to work for free (this will be the case 90% of the time, it is quite rare to gain paid work experience).

Sample cover letter

The following links below offer a number of cover letter examples.

Please do not copy these verbatim, they are just examples to guide you towards writing your own. Remember being able to write well and creatively is essential in PR so you should apply these skills to your cover letter.

Hiring managers often read through cover letters to figure out which resumes or CVs they want to read. Building an informative and engaging letter is a necessity if you want to get a job interview. You can use the public relations cover letter example and do and don’t tips to make sure your own document will be truly attention grabbing.

  • Do spend time perfecting your opening statement. The example applicant describes herself as a “highly skilled public relations representative,” which should interest employers from the start.
  • Don’t get caught up in tangents. Keep your entire letter focused on the skills, accomplishments, and experiences you have that make you a great fit for the public relations job at hand.
  • Do try to match your letter to the company’s tone. Take the time to read through portions of the company website to learn about normal language used so you can incorporate that into your letter.
  • Don’t be afraid to add some different formatting to your letter. You may be able to make your document stand out by incorporating a headline or a bulleted list.

Public Relations Advice

PR professionals handle public relations for businesses and organizations. To get hired as a public relations pro, you’ll need media savvy, great writing and speaking skills, and a cover letter that highlights your qualifications. If you need a hand with your letter, check out these cover letter examples. The cover letter examples below are an important resource you can use to improve your public relations cover letter. Click on any of the templates below to get started.

Cover Letter Tips for Public Relations

Those seeking jobs as a Public Relations, and any other location, should know what steps to take to make the searching process simpler. This short guide will help you get started.

1. Understand that the search will likely be a long one. That is just how the job market is right now. Because employers are looking for someone with a good attitude, you cannot afford to become pessimistic or discouraged if your job hunt drags on.

2. Do your research. Before you begin looking for work, understand what is expected of applicants in this field, what the typical hiring practices are, and what common methods others have used to break into the industry.

3. Know what other options you have as well. Additionally, there is a chance you will not be able to find the kind of work you are looking for. In this situation, you should also have an understanding of related work in other fields.

4. Always follow up on applications and interviews. Besides making you stand out from the crowd, it will ensure you are still a consideration for the job. In fact, many applicants are rejected simply because they are never heard from again.

5. There are many online resources available to you. Utilizing everything from cover letter or application assessments to databases will make your search more effective.

Public Relations Job Seeking Tips

If you are looking for jobs as a Public Relations, make sure to prioritize your cover letter. It will be one of the most important aspects of your search. This short guide should help you create a strong cover letter.

1. Be active. Focus on the things you have done, mostly in the accomplishments or experiences sections, instead of lists of facts or job descriptions. Employers want an active worker.

2. Write your cover letter as specific as possible. You should find ways to focus your cover letter around the specific job you are applying for. In fact, it is good practice to rework your cover letter slightly for each new job you consider.

3. Find a way to stand out. There will be many cover letters the employer looks at. Yours need to be unique so it will not blend in with the crowd. Think about how you would answer this question: “What unique benefits do I bring to the table. “

4. Prioritize your experiences section. This is the most important part of your cover letter, and the section employers are most interested in, so it should be the longest, strongest, and the core of your cover letter.

5. Keep your cover letter concise. Only those with work histories extending past 10 years should consider having a cover letter longer than one page. Typically, your goal will be to completely fill a single sheet, without bleeding onto a second page.


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